After decades of building one of Canada’s largest cannabis empires, Jodie Emery and her legendary husband Marc are being forced by law to remove themselves entirely from their company.
Recently, in a massive police enforcement across the country, Cannabis Culture stores were raided and its employees arrested. At the top of the food chain during this questionable move by authorities lay the most famous marijuana activists in the great white north, Marc and Jodie. The two were taken into custody at Toronto’s Pearson International Airport just before attempting to fly to Spannabis in Barcelona.
As part of their bail conditions, the founders are required to cut ties completely by this Friday, with a brand that is synonymous with their name, image, and essence. A brand which, moving forward, will need to stand on its own two legs as its beating heart is forcibly removed.
“I am so grateful to be back where the nature and the forest in the mountains can soothe my soul, after that concrete jungle,” Jodie said yesterday in an interview with the Vancouver Sun. She added that being “stripped of everything I have and everything I’ve done is degrading and upsetting.”
Regardless of the seemingly miserable situation Jodie and her husband have been forced into, in true Emery fashion, she has vowed to continue her push forward to ensure cannabis activists have a seat at the table when it comes time for adult-use cannabis across Canada.
“I will fight this, I will not stop being an activist. You know, I was too busy with work to be an activist, and now, well, take away the business, and you’ve made a monster out of me.”
Emery now begins the task of removing her name from bank accounts, ending her directorship of the company and handing over day-to-day operations to longtime employees.
Jodie has been Director of the company since Marc removed himself right before his 2010 extradition to the United States, where he served a four-year jail sentence. That jail term was a result of his mail-order seed business in which he sold products to various U.S. customers.
Although Cannabis Culture started as a head shop and magazine, it developed into a vapour lounge, a political movement, and most recently a string of storefront dispensaries in major Canadian cities. These dispensaries openly scoffed at the law by allowing anybody 19 or older to buy cannabis, without a medical prescription.
Both Marc and Jodie are scheduled to be in court in Toronto on April 21, and are facing various charges including drug trafficking. Their departure from Cannabis Culture is an unfortunate piece of history for the marijuana community across Canada, but even though our most famous activists are being separated from the brand they created, there is no doubt that this is not the end for either of them.
Cover Image Courtesy of YouTube